Amazon is shutting down its global website ranking system and competitor analysis tool “Alexa.com”, which has been available for 25 years.

In a new support document, Amazon says that it will be discontinuing the Alexa.com platform in May 2022 and no new monthly stats will be released going forward.

“Twenty-five years ago, we founded Alexa Internet. After two decades of helping you find, reach, and convert your digital audience, we’ve made the difficult decision to retire Alexa.com on May 1, 2022. Thank you for making us your go-to resource for content research, competitive analysis, keyword research, and so much more,”  the company stated.

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