Amazon has officially announced the dates for Prime Day 2021: the event will begin at 12 AM PT on Monday, June 21, and conclude at 11:59 PM PT on Tuesday, June 22.
Members of Amazon’s Prime subscription program will get access to “more than 2 million deals” across every category, said Jamil Ghani, vice president of Prime, during a press event Tuesday.
The Prime Day is open to members in the US, the UK, the UAE, Turkey, Spain, Singapore, Saudi Arabia, Portugal, Netherlands, Mexico, Luxembourg, Japan, Italy, Germany, France, China, Brazil, Belgium, Austria, and Australia.
“Sellers will offer more than a million deals this Prime Day, and for two weeks leading up to the shopping event, Amazon will offer a $10 credit to use on Prime Day to members who spend $10 on select U.S. small business products and brands in Amazon’s store,” the company said.
Customers can earn the credit from June 7-20.
The third-party sellers represent almost 60 per cent of sales on Amazon.
In 2020, Amazon invested over $18 billion in its logistics network, tools, services, programs, and teams to help sellers thrive in Amazon’s store.
“This Prime Day, we want to celebrate our partnership with small businesses and empower them to reach more customers and grow even more with Amazon,” the company said.
