Amazon is shutting down its Prime Try Before You Buy program on January 31, 2025, according to a banner on the service’s landing page and a statement provided to The Verge.
The program, launched in 2018 as Amazon Wardrobe, allowed Prime members to try up to six clothing items for seven days before deciding which ones to purchase.
Amazon spokesperson Maxine Tagay explained that the decision stems from the program’s limited scalability and growing customer adoption of the company’s AI-powered shopping tools. These include the Virtual Try-On AR feature, which lets users visualize 3D-rendered shoes on their feet via smartphone cameras, and personalized size recommendations powered by Amazon’s large language models (LLMs).
The move aligns with Amazon’s broader cost-cutting measures, which have included layoffs, closures of physical stores, and reductions in its grocery initiatives. The company has also been addressing the high costs associated with product returns, a significant component of the Try Before You Buy program.
Despite the discontinuation, Amazon assures customers they’ll still have access to its full apparel selection with fast, free shipping and easy returns. The shift underscores Amazon’s pivot towards leveraging advanced AI tools to enhance the shopping experience.
