Apple is giving viewers a chance to explore its streaming platform, Apple TV+, for free from January 3 to January 5.

During this limited-time offer, users can watch Apple TV+ content on any device where the service is available by simply signing in with their Apple ID—no subscription required.

The move is likely aimed at enticing viewers to explore Apple TV+’s growing library of exclusive shows and movies, with the hope that they’ll subscribe to keep up with their favorite series or dive deeper into the platform’s offerings.

Normally priced at $9.99 per month, Apple TV+ allows up to six family members to share a single subscription through the Family Sharing feature. With its expanding lineup of critically acclaimed series and films, Apple TV+ continues to position itself as a competitive player in the streaming industry.

This free viewing window offers a perfect opportunity to sample popular titles and discover what Apple TV+ has to offer.