Bluesky has entered the short-video space with the launch of a custom vertical video feed, aiming to attract users amidst growing uncertainty surrounding TikTok in the U.S.

The new feature includes a “Trending Videos” section in the Explore tab, allowing users to swipe up for more videos, similar to TikTok’s interface.

Users can customize their experience by pinning the video feed to their home screen or adding it to their list of feeds. Announcing the update, Bluesky said, “We had to get in on the video action, too — Bluesky now has custom feeds for video! Like any other feed, you can choose to pin these or not. Bluesky is yours to customize.”

Bluesky also acknowledged the development of TikTok-like apps within its AT Protocol ecosystem, including Tik.Blue, Skylight.Social, and Bluescreen.Blue, all of which are in the early testing stages.

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