ByteDance, the parent company of TikTok, is now valuing itself at approximately $300 billion, according to recent reports.

This valuation comes as ByteDance launched its third share buyback program, offering investors a price of $180.70 per share, a 12.9% increase from the $160 per share offered during its last buyback in December 2023. The recent move aims to provide liquidity to investors, as the company reportedly has no plans for an initial public offering (IPO) soon.

In its previous buyback program, ByteDance purchased around $5 billion worth of shares, valuing the company at $268 billion. The new buyback program reflects ByteDance’s growing confidence in its market position, driven by a 30% increase in global revenue last year, which totaled $110 billion. Despite its financial success, ByteDance continues to face mounting legal challenges and geopolitical scrutiny.

In the United States, ByteDance is entangled in a legal battle over TikTok’s future. A law signed by President Joe Biden in April 2024 mandates ByteDance to divest TikTok’s U.S. assets by January 19, 2025, or face a potential ban. The move stems from national security concerns regarding Chinese ownership of the platform. In response, TikTok and ByteDance filed a lawsuit in U.S. federal court in May, seeking to block the legislation.

As ByteDance navigates these legal and regulatory hurdles, its strategic buyback programs signal a robust effort to maintain investor confidence while managing liquidity, further cementing its position as a global tech leader.

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