Republican presidential candidate Donald Trump joined TikTok on Saturday and amassed an impressive 3 million followers within roughly 24 hours.

This development comes amid the former president’s third bid for the White House and follows his previous efforts to ban the popular short video social media platform during his presidency on national security grounds.

@realdonaldtrump Launching my TikTok at @UFC ♬ original sound – President Donald J Trump

Trump’s decision to join TikTok could prove to be a strategic move to engage with younger voters as he competes in a closely contested race against Democratic incumbent Joe Biden ahead of the upcoming presidential election on November 5.

The platform, known for its large and active user base, offers a unique opportunity for candidates to reach and influence a younger demographic that is critical for securing votes.