Google Play Movies & TV has officially reached the end of its journey.

The once-dominant platform, which revolutionized digital movie and TV show rentals and purchases, is finally bowing out, making way for a new era of streaming under the Google TV banner.

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If you have a TV or streaming device powered by Android TV, you can watch things you’ve purchased or things you want to rent from the Shop tab starting January 17th, according to Google. If you have a cable box or a set-top box that runs Android TV, you’ll watch/rent from the YouTube app starting that same day. And on a browser, YouTube is the place to go, too.

Over the past few months, Google has been actively migrating users to Google TV. Mobile users have already transitioned to the new platform, while support for various smart TV models and Roku devices has been discontinued.

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