Netflix laid out plans to crack down on password sharing for accounts on its streaming platform.
The media giant estimates 100 million people around the world use shared accounts.
“So over the last year, we’ve been exploring different approaches to address this issue in Latin America, and we’re now ready to roll them out more broadly in the coming months, starting today in Canada, New Zealand, Portugal, and Spain,” the company said in a blogpost.
It said members in Canada, New Zealand, Spain, and Portugal would now be asked to set up a “primary location” for their account and manage who has access to it.
Members would still be able to watch Netflix when they traveled, both on personal devices and logging in in other places, for example in a hotel, it said.
Members on Netflix’s standard or premium plan in many countries can add an extra member sub-account for up to two people for an extra C$7.99 a month per person in Canada, NZD$7.99 in New Zealand, 3.99 euros in Portugal, and 5.99 euros in Spain, the company said.
