Netflix reported a strong start to 2025, generating $10.5 billion in revenue for the first quarter — a 13% increase compared to the same period last year.
The boost comes just months after the streaming giant raised its subscription prices across several regions, including the U.S., U.K., and Argentina.
The company’s net income also climbed to $2.9 billion. In its earnings report, Netflix said it expects continued growth in the coming quarters as it benefits from the full impact of recent price increases and rising membership and advertising revenues. The premium plan now costs $24.99/month, while the Extra Member add-on — designed to curb password sharing — is priced at $8.99/month.
Interestingly, Netflix no longer discloses quarterly subscriber numbers, opting instead to report only major milestones. As of January, it had 300 million global subscribers. The company is now focused on expanding its advertising business, with co-CEO Greg Peters revealing plans to “roughly double” ad revenue in 2025 following the launch of Netflix’s own ad tech platform.
On the product side, Netflix plans to roll out a redesigned homepage for its TV app later this year and hinted at introducing a new interactive AI-powered search feature. The company also continues to expand into live content, including sports and talk shows, further solidifying its dominance in the streaming space.
