The streaming giant Netflix has plans to enforce password-sharing rules “more broadly” toward the end of the first quarter of 2023, the company announced in its earnings report today.
“While our terms of use limit the use of Netflix to a household, we recognize this is a change for members who share their account more broadly,” Netflix writes. “As we roll out paid sharing, members in many countries will also have the option to pay extra if they want to share Netflix with people they don’t live with.”
Once it launches password sharing, Netflix says it expects some “cancel reaction” in each market but that the long-term benefits of people paying for additional accounts will result in “improved overall revenue.” It doesn’t provide any information on pricing or a specific date, but “later in Q1’23” suggests it could come into force sometime in April.
