At CES 2025, Nvidia stole the spotlight by unveiling its much-anticipated RTX Blackwell series of GPUs. The star of the show? The RTX 5090, a powerhouse that boasts groundbreaking features and performance enhancements.
The RTX 5090 features an astounding 92 billion transistors, 4,000 AT TOPS, 380 ray-tracing TFLOPS, and a blazing 1.8 TB/s memory bandwidth. While it bears a physical resemblance to its predecessor, the RTX 4090, the improvements under the hood are monumental. During the keynote, Nvidia demonstrated real-time graphics showcasing intricate textures, lifelike details, and full ray tracing, leaving the audience in awe.
According to Nvidia, the RTX 5090 is up to two times faster than the RTX 4090, a claim that cements its position as a leader in the GPU market. The RTX 5090 comes with a hefty price tag of $2,000, while other GPUs in the Blackwell lineup — including the RTX 8050, 5070 Ti, and 5070 — are priced at $999, $749, and $549, respectively. For those seeking a more affordable option, laptops equipped with the RTX 5070 will start at hundreds less than the standalone RTX 5090.
Nvidia also emphasized the series’ advancements in AI-driven rendering, with features like neural shaders, digital human technology, and enhanced geometry and lighting. Laptops with RTX 5090 GPUs will be available starting at just under $3,000, with models featuring the RTX 5080 and 5070 Ti launching in March, followed by RTX 5070 laptops in April. Leading brands such as Acer, ASUS, Dell, HP, Lenovo, MSI, and Razer are gearing up to launch notebooks powered by these cutting-edge GPUs.
CEO Jensen Huang highlighted the company’s efforts to stay ahead of manufacturing challenges, especially after years of supply chain disruptions and surging AI demand. “Blackwell, the engine of AI, has arrived for PC gamers, developers, and creatives,” Huang stated. He also noted how Nvidia’s innovations have revolutionized both AI and graphics, saying, “We used GeForce to enable AI, and now AI is revolutionizing GeForce.”
With its Blackwell series, Nvidia is setting a new benchmark in computer graphics, delivering a future-ready solution for gamers, developers, and creators alike.
