OpenAI has started rolling out a new memory feature in ChatGPT that allows the AI to remember details from past conversations to deliver more personalized and context-aware responses.
Announced on Thursday, the feature—visible in settings as “reference saved memories”—will enhance ChatGPT’s capabilities across text, voice, and image interactions by retaining helpful user information. This means users won’t need to repeat themselves across sessions, making conversations more fluid and natural.
Initially, this update will only be available to ChatGPT Plus and Pro subscribers. However, users in the U.K., EU, Iceland, Liechtenstein, Norway, and Switzerland will not receive the feature right away, as OpenAI must complete additional external reviews to meet local regulations. The company says it’s working toward making the feature available in these regions in the future.
There’s no word yet on when the memory update will roll out to free users. “We are focused on the rollout to paid tiers for now,” a company spokesperson told TechCrunch.
While the feature aims to improve user experience, OpenAI acknowledges that not everyone may be comfortable with ChatGPT storing their information. Users will be able to opt out via settings and also manage or delete individual memories. For more privacy, users can switch to Temporary Chats, which don’t get saved.
OpenAI had already introduced some memory functions last year, but they required manual prompts to update. This new rollout automates the process, making memory handling more seamless and user-friendly. For those who already had memory features turned on, the new system will be enabled by default.
