Photo-sharing social media Platform Pinterest has announced its next third-party ad integration with Google, as it reached an all-time record of 498 million monthly active users globally.
Pinterest CEO Bill Ready said that the partnership will focus on monetizing several of its “currently unmonetized international markets” by enabling ads to be served on Pinterest via Google’s Ad Manager.
“We went live a couple of weeks ago, and this is starting to ramp. Third-party ad demand is scaling as we anticipated,” Ready said during the company’s Q4 earnings call.
Pinterest has approximately 80 percent of its users outside the US, but only 20 percent of its revenue.
“We’re quite excited about the partnership with Google particularly for those unmonetised markets. We think it can help us to accelerate the average revenue per user (ARPU) journey for those markets and bring more relevant content and actionable content to users in those markets,” said the CEO.
Google is the second third-party ad partner for Pinterest after Amazon signed a multi-year deal with the company last year.
“We’re quite pleased with the way the Amazon partnership is progressing. And the Google partnership, with the focus on our unmonetized or under monetized international markets, we think, will be quite addictive as well,” said Ready.
Global MAUs hit another record of 498 million, growing 11 percent, accelerating from last quarter and growing sequentially in all of the geographic regions.
“Q4 revenue of $981 million grew 12 percent, marking continued double-digit revenue growth in the second half of this year,” said the company.
“And while growing revenue and engagement, we continue to demonstrate operational efficiency and disciplined expense management, resulting in Q4 adjusted EBITDA of $365 million or a 37 percent margin, up more than 1,400 basis points from last year,” Pinterest said.
