Samsung Electronics has once again secured its position as the world’s leading soundbar brand for the 11th consecutive year, according to market research firm FutureSource Consulting.
The company captured a global market share of 20.1% in revenue and 18.4% in sales volume in 2024, further solidifying its dominance in the premium audio industry since 2014.
Samsung’s success is attributed to its advanced soundbar technology and seamless integration with Samsung TVs. The flagship HW-Q990D, launched in 2024, has been particularly well received for its Q-Symphony technology, which enhances synergy between the soundbar and Samsung TVs, as well as AI-powered audio optimization for an immersive home entertainment experience.
The company’s innovation has earned industry-wide recognition, with Newsweek naming the HW-Q990D as “the best Dolby Atmos soundbar you can buy in 2024” and Techlicious awarding the HW-S800D its Editor’s Choice title for its sleek design and high-quality sound.
Looking ahead, Samsung is set to push boundaries further with its 2025 soundbar lineup, featuring AI-enhanced surround sound, improved connectivity, and refined audio processing. “We’re proud to be recognized as the global leader in soundbars for 11 consecutive years,” said Hun Lee, Executive Vice President of Visual Display Business at Samsung Electronics. “We will continue to enhance sound quality and usability to create an even more seamless and immersive home entertainment experience.”
Samsung Maintains Global Leadership in Soundbars for 11th Consecutive Year
