Sonos has announced another round of layoffs, cutting 200 jobs as part of an effort to restructure the company.
This follows a previous layoff of 100 employees in August, bringing the total number of job cuts in recent months to 300. The decision comes amid ongoing challenges for the premium audio company, including backlash from a recent app update that alienated many loyal customers.
The announcement was made in a letter by Tom Conrad, former CTO of Pandora, who took over as interim CEO after Patrick Spence stepped down in January. Conrad noted that Sonos had become overly complex, making communication and decision-making inefficient. He emphasized the need for a leaner structure, stating that the company had become “mired in too many layers” that slowed down collaboration and progress.
Despite these internal struggles, reports have surfaced that Sonos is preparing to launch a new set-top box and home hub, codenamed “Pinewood.” The device is currently in beta testing and is expected to hit the market in 2025 with a price range between $200 and $400. If the reports are accurate, this would mark Sonos’ first major expansion into TV hardware, positioning it as a competitor to Apple TV, Roku, and Amazon Fire TV.
