Meta’s social app Threads is quickly gaining popularity, with nearly 200 million monthly users.
Meta CEO Mark Zuckerberg highlighted this growth during the company’s latest earnings call, stating that Threads is on track to becoming “another major social app.”
Threads recently hit 175 million users earlier this month, showcasing its rapid rise. Launched as a companion to Instagram, Threads allows users to share photos, videos, and messages with a close circle of friends, focusing on privacy and personal connections.
Several factors contribute to Threads’ success. Its integration with Instagram offers a seamless experience, attracting many users from Instagram’s massive base. Meta has also introduced new features and updates to keep users engaged and satisfied.
Experts believe Threads’ growth indicates Meta’s ability to innovate and attract new users. The app’s focus on close-knit connections and privacy appeals to those concerned about data security and the impersonal nature of larger social networks.
As Threads approaches 200 million users, Meta is set to strengthen its position in the social media world, with continued growth expected in the future.
