Video-sharing social networking service TikTok‘s users now spend more time each month watching content than YouTube users, says a new report.
According to app analytics firm App Annie, in the US, TikTok first overtook YouTube in August last year and as of June 2021, its users watched over 24 hours of content per month, compared with 22 hours and 40 minutes on YouTube.
In the UK the difference is even starker as TikTok overtook YouTube in May last year and users there now reportedly watch almost 26 hours of content a month, compared to less than 16 on YouTube, reports The Verge.
The figures only include viewership on Android phones, however, so may not be representative of mobile users as a whole, the report said.
But caveats aside, they show the extent of TikTok’s meteoric rise over just a few short years, and are even more impressive given the three-minute maximum of most of its videos, compared to the 10-minute format preferred by many YouTube’s, it added.
