TikTok is testing to help users upload 30-minute videos in a bid to take on Google-owned YouTube.
Social media consultant Matt Navarra first spotted the new option in the iOS beta version of the app.
“It’s happening. TikTok is testing 30 minute long video uploads!,” he posted on Meta’s Threads.
“TikTok is coming for your long form YouTube videos. Will Instagram Reels join the race and add longer video uploads? I spotted this in the TikTok beta app. Also spotted by a few others,” he posted.
TikTok has yet to comment on the latest test.
The company started with the original video time limit of 15 seconds, then moved to a minute, expanded it to three minutes, and then 10 minutes.
TikTok began testing a 15-minute video upload limit a few months ago.
