The world’s largest dating app Tinder announced that it is going to launch its own in-app, one-on-one video chats later this year.
“We know that singles are adjusting their behaviors, and many are shifting to having dates virtually via phone or video,” it wrote in its Q1 2020 earnings release.
Although the dating apps are making changes to their product in an effort to keep people dating, the full impact of the pandemic on dating will likely be seen later this year. If lockdown orders stay in effect around the world, it’s possible people will shelve dating until they can actually meet up in person.
Like many online services, Tinder witnessed remarkable upswings in its engagement figures. It claims the average number of daily messages has climbed by 27% in the month of April since the last week of February. Plus, it said daily active users and swipes “reached all-time highs.”
“We are confident that demand for human connection will never dissipate and remain committed to fulfilling that need,” the company said in its earnings note. “This period of social isolation would have been much more dire for single people – who no longer have other avenues to meet and connect such as bars and concerts – if not for our products.”
