Dating giant Tinder‘s parent company Match Group has announced that it is preparing to launch a new “high-end” membership later this fall as well as a product refresh to better satisfy its core Gen Z audience.
“Gen Z is approaching dating differently than Millennials. They seek inclusivity as well as greater authenticity and more dimensionality. With this in mind, Tinder is testing a refreshed core experience that more directly caters to the expectations of today’s younger generation,” Match Group said in its Q2 2023 earnings release on Tuesday.
“In addition to the product refresh, Tinder is on track to launch its high-end membership experience in early fall,” it added.’
Moreover, the company expects the initial pricing to be significantly higher than Tinder’s current offerings due to the significant additional benefits that members will receive and its limited availability.
