The microblogging site Twitter is shutting down its ephemeral tweet format due to low usage after launching widely just eight months ago.
Starting on August 3rd, users will instead just see active Spaces — Twitter’s live audio chat rooms — at the top of their timelines.
And the composer for traditional tweets will be updated with more camera editing features from Fleets, like text-formatting and GIF stickers over photos.
“We hoped Fleets would help more people feel comfortable joining the conversation on Twitter,” Ilya Brown, Twitter’s vice president of product, said in a statement. “But, in the time since we introduced Fleets to everyone, we haven’t seen an increase in the number of new people joining the conversation with Fleets like we hoped.”
we're removing Fleets on August 3, working on some new stuff
— Twitter (@Twitter) July 14, 2021
we're sorry or you're welcome
“If we’re not evolving our approach and winding down features every once in a while – we’re not taking big enough chances,” Brown said. “We’ll continue to build new ways to participate in conversations, listening to feedback and changing direction when there may be a better way to serve people using Twitter.”
