Tech billionaire Elon Musk announced that some Twitter users will be eligible to earn money via ads on the platform.
The revenue-sharing program is only available to users who pay for a Twitter Blue subscription and is driven by ads placed in the replies to tweets. So far, payout amounts are ranging from a few thousand dollars to nearly $40,000 for accounts with a few million followers. In a thread, Twitter says it will expand eligibility to more creators later this month.
Twitter is starting to share a portion of ad revenue with creators. This has long been promised, so it’ll be interesting to see what the cut of revenues are actually like pic.twitter.com/jHBxN2gCRK
— Tom Warren (@tomwarren) July 13, 2023
It’s not immediately clear how payouts are determined or how much revenue Twitter keeps itself, but accounts need to have at least 5 million impressions on tweets over the last three months.
