Website spam score is a metric that indicates how likely a website is to be considered spam by search engines. It is calculated based on a variety of factors, including the website’s content, backlinks, and overall structure.
Spam scores are typically calculated on a scale of 0 to 100, with 0 being the least spammy and 100 being the most spammy. A spam score of 0-30 is generally considered to be low, a score of 31-60 is considered medium, and a score of 61-100 is considered high.
There are a number of different tools that can be used to calculate website spam scores. The most popular tool is Moz’s Link Explorer, which uses a variety of factors to calculate a spam score for each website.
How is the website spam score calculated?
Website spam scores are calculated based on a variety of factors, including:
- Content: Spammy websites often have low-quality content that is poorly written and uninformative. They may also contain excessive amounts of keyword stuffing and spammy links.
- Backlinks: Spammy websites often have a large number of backlinks from low-quality websites. These backlinks may be purchased or exchanged through link-building schemes.
- Structure: Spammy websites often have a poor overall structure. They may have excessive numbers of pages, broken links, and duplicate content.
if you have a high spam score, search engines will likely perceive your website as being unprofessional or untrustworthy, and as a result you could suffer from a drop in SERP rankings. On the other hand, if your website has a low spam score it shows that it’s well-organized, informative, and trustworthy — all factors that will help to improve your rankings on search engine result pages.
How Can You Improve Your Website Spam Score?
If your website has a high spam score, there are a number of things you can do to improve it:
Improve Your Content
Make sure that your content is high-quality, informative, and well-written. Avoid keyword stuffing and other spammy practices. This means that your content should be accurate, up-to-date, and easy to read. It should also be relevant to your target audience and provide them with value.
Analyze Your Site Structure
Having a well-structured site makes it easier for search engines to crawl through webpages and index them efficiently — improving your spam score in the process. Fix any broken links and duplicate content on your website. Make sure that your website has a clear and logical structure
Monitor Links on Your Site
Monitoring broken links, 404 errors, and URLs that don’t lead anywhere all have an effect on your website’s spam score. Make sure all internal links are working properly, and that external links lead to valid pages that aren’t blacklisted by search engine crawlers. If your website has backlinks from low-quality or spammy websites, you can disavow them using Google Search Console.
To disavow low-quality backlinks from Google Search Console, you can follow these steps:
- Go to Google Search Console disavow links tool.
- Click on the Disavow links button.
- Upload a text file containing the links that you want to disavow.
- Click on the Submit button.
Google will then process your disavow request. It may take some time for Google to update its index and remove the disavowed links from its ranking algorithm.
The disavow list will only apply to the specific property that you chose. If you have separate properties for the http and https versions of your site, you’ll need to upload the disavow list for both versions.
Website spam score is an important metric for webmasters to be aware of. A high spam score can damage your website’s reputation and ranking in search engines. By following the tips above, you can improve your website’s spam score and attract more visitors to your website.
