Nowadays, two major companies are running the whole internet i.e. Google and Facebook. These two major companies help us to drive traffic to our website. Facebook uses a direct method to drive traffic to our website (via direct link) where Google uses keyword. And that particular keyword is known as Search Engine Optimization so-called SEO. It is the process of getting traffic from the “free,” “organic,” “editorial” or “natural” search results on search engines. In this post, I will cover all the basics of SEO and provide you with a guide to do SEO.
What does SEO stand for?
SEO stands for Search Engine Optimization, and it describes the logic behind the ranking of websites when you perform a search on a particular search engine. In short, SEO can be defined as a digital marketing strategy that helps increase the quantity and quality of the traffic to your site. Search Engine Optimization (SEO) is also the practice of increasing the number and quality of visitors to a website by improving rankings in the algorithmic search engine results.
Research shows that websites on the first page of Google receive almost 95% of clicks, and studies show that results that appear higher up the page receive an increased click-through rate (CTR), and more traffic.
How does SEO work?
When a user searches for a term on a search engine like Google, the results that he or she is presented with is a series of websites that are relevant to the query. For example when you search for ‘chocolate cake ideas’, the top results are the ones that are adopting the best SEO practices in Google eyes.
This is mainly because the search engines use advanced crawlers that gather the information on every website, gathering every bit of content it can find on the Internet. That creates an index for every website that is compared to the algorithm that Google has built for the best SEO practice.
SEO stands for Search Engine Optimization, which is the practice of increasing the quantity and quality of traffic to your website through organic search engine results.
What Are the Most Important SEO Ranking Factors?
- A Secure and Accessible Website.
- Page Speed (Including Mobile Page Speed)
- Mobile Friendliness.
- Domain Age, URL, and Authority.
- Optimized Content.
- Technical SEO.
- User Experience (RankBrain)
Getting organic traffic is just the first step in building a successful business, don’t forget that you can also get traffic by getting featured on major sites, driving a lot of traffic from social media, and building a loyal fan base that will continuously buy from you and refer their friends.
