WhatsApp is reportedly testing a new way for users to follow channels using QR codes, according to WABetaInfo.
This feature aims to simplify discovering and joining channels, making it particularly beneficial for businesses.
By utilizing QR codes, businesses can quickly share their channels with customers by displaying the code on physical marketing materials, in-store displays, or online advertisements. This move is expected to enhance channel accessibility and broaden audience reach for brands and creators.
The addition of QR code functionality aligns with WhatsApp’s ongoing efforts to expand its platform beyond personal messaging, providing tools that support businesses and communities in reaching and engaging with users more effectively.
While the feature is still in testing, if it is deemed successful, it could soon be rolled out to a wider audience. Look for updates in upcoming app versions.
