The White House has partnered with popular online dating platform Tinder to encourage more Americans to get vaccinated against the virus.
President Joe Biden’s administration has set a goal of getting at least one vaccine shot into at least 70% of U.S. adults by the July 4 Independence Day holiday. The partnership with dating sites is meant to attract young people otherwise reluctant to get vaccinated.
“Social distancing and dating were always a bit of a challenging combination,” White House coronavirus adviser Andy Slavitt told reporters on Friday.
He said OkCupid, one of the dating sites, reported that people who display their vaccination status were 14 percent more likely to get a match.
“We have finally found the one thing that makes us all more attractive: a vaccination,” Slavitt said.
The dating platforms, which cater to more than 50 million people in the United States, will offer badges showing vaccination status, free access to “premium content like boosts, super likes, and super swipes” for vaccinated individuals, and filters to potential hook-ups based on people’s vaccination status, the White House said.
