Instagram is now testing a new feature that will give users more controls in the form of three options — select not to see like counts on anyone’s posts, turn them off for their own posts, or keep the original experience.
“We are expanding our test of private like counts globally. If you’re in the test, you’ll no longer see the total number of likes and views on photos and videos posted to Feed unless they’re your own,” the company had said in a tweet.
Facebook also initially tested hiding the public-like count in 2019. That test hid public like, reactions, and video view counts. It’s unclear whether this new test could apply to all of those surfaces or just the like count on posts. That Facebook test isn’t live yet, and Facebook says it’ll be learning from this new test and will “have more to share soon.”
