YouTube has ended the experiment that locked the ability to watch videos in 4K behind its $11.99 a month premium membership,
The idea of having to pay to access higher-resolution videos was a divisive one, with some users calling it a sign of the platform’s downfall, and others saying it was understandable given the cost of streaming 4K content.
YouTube’s announcement that it had “fully turned off” the experiment, opening the 4K option back up for everyone, was even in response to a snarky tweet about it forcing premium subscriptions. It’s unclear how many people were actually restricted from choosing higher resolutions when the test was in effect.
