Tech giant Google announced that YouTube has surpassed 50 million Music and Premium subscribers, including trailers, and is the fastest-growing music subscription service.
It’s been almost 6 years since we kicked off our subscription journey at YouTube and today we’re excited to share the news that we’ve crossed 50 million Music and Premium subscribers, including trailers. It’s an honor to build a membership that allows people to more deeply immerse themselves in music, learning, fashion, gaming, and more, all the while supporting the creators and artists that make it possible. Music and Premium subscriptions are key pillars of YouTube’s monetization, enabling unique content and communities to flourish.
Lyor Cohen, Global Head of Music, YouTube, wrote on blog post.
YouTube Music Premium costs $9.99 a month and lets users listen to and download ad-free music. YouTube Premium goes for $11.99 a month and gives subscribers access to all of the benefits of YouTube Music, with the ability to also download and watch regular videos ad-free.
Premium subscribers can also have videos play in the background while they’re using another app or their phone is locked. For those who spend a lot of time watching non-music content on the platform, that’s a much better experience for not that much more money.
