YouTube Shorts has surpassed 15 billion daily views.
“The app continues to gain momentum. We’ve been rolling it out everywhere YouTube is available, in more than 100 countries worldwide,” Pichai said during the company’s earnings call late on Tuesday after Alphabet posted a record June quarter.
Pichai said that the global shift to online video and streaming continues with over 2 billion monthly active users now and 1 billion-plus hours of video watched every day on YouTube.
“Advertisers have increasingly needed to look beyond linear TV alternatives to achieve their reach and awareness goals. And as I said earlier, Nielsen’s Total Ad Ratings report found, on average, that 70 per cent of YouTube’s reach was delivered to an audience not reached by TV media,” he informed.
As a result, many advertisers are re-evaluating their media mix and increasing their investments in our platforms, Pichai added.
