Google has announced that YouTube Shorts now has more than 2 billion logged-in monthly users, giving it an edge over competitors like TikTok and Instagram Reels.
This figure is up from 1.5 billion monthly logged-in users for YouTube Shorts announced last year.
In its results for the second quarter (Q2) of 2023, Google also reported that YouTube brought in $7.67 billion in advertising revenue. This is 4 percent higher than the same period last year.
Overall, in the three months ended June 30, Alphabet, the parent company of Google, reported revenue of $74.60 billion and net income of $18.37 billion, or $1.44 per share.
“Our continued leadership in AI and our excellence in engineering and innovation are driving the next evolution of Search, and improving all our services. With fifteen products that each serve half a billion people, and six that serve over two billion each, we have so many opportunities to deliver on our mission,” said Sundar Pichai, CEO of Alphabet and Google.
He also said that YouTube itself is reaching more than 150 million people on connected TV screens in the US, and is “seeing growth and momentum internationally.”
The company introduced advertising on Shorts late last year.
