YouTube’s Partner Program has passed the 2 million creator mark, the company said Monday.
Creators who qualify for the Partner Program — you need at least 1,000 subscribers and 4,000 hours of overall watch time on your channel in the past 12 months — can earn money through ads, subscription fees, donations, livestreaming, and YouTube Premium revenue.
YouTube updated its harassment policy in 2019 in response to some creator-on-creator harassment, which was a significant corner of the site for years, and has punished creators who cross legal or ethical lines by demonetizing their channels.
Neal Mohan, chief product officer at YouTube, said in a blog post that the number of new channels joining the program in 2020 more than doubled when compared to 2019, and the number of YouTube channels making six figures or more in revenue is up 35 percent year over year (but he didn’t provide the specific number of creators who make that much money).
“Finding new ways to reward trusted creators financially and help them ramp up their businesses will always be a top priority for us,” Mohan said.
